The term SEO (also known as search engine optimization) is typical of reasons and has already won more than enough importance in previous years. Now times have changed and the strategies and traditional SEO techniques will not work in current and future years.
According to various experiments and surveys, it is clear that traditional approaches to SEO does not have the same impact on the visibility of the site and some of them have already recommended ignored by most search engines – Google, Yahoo and MSN .
Furthermore, Google – the largest entity in SEO always gets attention by SEO specialists, continually changing their search algorithms and refines its results for a better user experience. Panda, Penguin, Dove and Hummingbird are just the beginning, Google still ahead with several algorithms.
What seems to us a warning or an alert, we must change our labor phenomenon and take the next step and brand promotions – User Experience.
As in web design, SEO also considers the user experience as a major factor for more and more visitors conversion rate. Now, SEO is used not only for the brand, which has become a better user experience and lead generation technique.
Search Engine Optimization in 2016
As we all know that SEO is a traditional story now, and several SEO specialists and improve their strategies based algorithms and updates to Google. But this act is acceptable?
The rapid development of strategies and techniques, not a perfect or acceptable solution. We need solutions that are rigid and sufficiently valuable.
What we have to do in 2016
Consider that research experience SEO Optimization
In the coming year 2016, we need to consider SEO as search optimization experience (SXO) and work accordingly. Whereas before, we prepare our strategies and techniques for different search engines, now we have to prepare in accordance with the target audience, which will look.
Search engine optimization tends to optimize the search experience, which exclusively depends on the perception of the user how users will react in a search result or the way he / she will look for a particular query .
Having the search optimization experience (SXO) for branding and promotions, tend toward a higher conversion, more commitment and more visits, but is not so sure. Because everything we think is not always necessary work. Therefore, make research relevant keywords and long tail and focus on user experience rather seek engine experience.
More content means more visibility
Hummingbird updated Google warns that more content will lead in the coming years. The statement “Content is king” becomes a reality and content marketing will lead to SEO campaigns. More content means more visibility and more visibility means better coverage.
Content marketing is not a new technique in SEO. SEO specialists used this since the beginning, but the location and proportions always vary according to needs and updates from Google.
On the other hand, content marketing is a great technique to attract more attention, but it takes more concentration and commitment to write a real and flashy content. Content writing involves – catchy titles, proper placement of keywords (especially in the first 20 words), keyword density, use of profanity and more.
Content Marketing contains: PPT and PDF layouts, articles, blogs, Guest Blogging, Ads, etc.
Catch the local market for better business
To increase the scope of a business, the rigidity of the necessary foundation. And for more rigidity, it is essential to capture sufficient proportion of the local market. Once a company established in the local market, it is easy for SEO specialists to spread the scope of this company on the international market.
Traditional promotional techniques also work, but with new costumes and – where before, usually put an ad on different sites with the least amount of text content without appropriate arrangements, now we need to focus on the position OK, enough amount of content with graphics and relevant appropriate contact data.
SEO works as lead generation
Beats compensation optimization search engine per click multiple aspects greater visibility, better coverage and a lower rate of dropouts. Generally, SEO beginners think that PPC is the backbone of direct cables or lead generation, but that’s not quite right.
Lead Generation just depends on greater engagement and user experience.
Improved user interface tends to perform better
Responsive UI / UX always helps a website to get a better click rate, while different solutions for different platforms always put performance.
According to various statistics, it is clear that the user wants is a single solution for multiple platforms, multiple solutions instead of multiple platforms. Today, all users access through their smartphones and so available through different devices, web site will have a better chance to capture the attention of a user. Although the content is still leading, but we can not neglect the effectiveness of the design of sensitive websites and after the announcement of “Mobilegeddon” is essential to get a better ranking mobile searches in appearance.